A great post from the Social Media Examiner ( Authored by Andrew K. Kirk) explains how using KLOUT and Google Analytis tools can help you measure and target your business goals. Create a baseline on these very important measures (brand awareness, website traffic, website ‘visit’ times and converting visits into sales) and then choose which social media results are relevant to measure.
4 Social Media Goals Every Business Should Measure
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http://andrewkkirk.com/ Andrew K Kirk